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The e-tailer has partnered with animal-rights group PETA (People for the Ethical Treatment of Animals) to ban silk, cashmere, mohair and feathers from its fashion range by January 2019. Following an expose by PETA on the treatment of mohair-producing goats in South Africa, the source of most of the world's yarn, about 150 retailers worldwide, including H&M and Topshop, have announced plans to stop selling garments containing the fibre. “PETA applauds ASOS for leading the charge for compassion in fashion,” PETA executive vice-president Tracy Reiman said in a release. “In response to PETA’s campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favor of cruelty-free alternatives that look great without causing suffering.” Fairfax Media has contacted ASOS for comment. A spokeswoman for Swedish-owned H&M said it would remove mohair from its stores by 2020. "It is of utmost importance that animals are treated well and we have therefore decided to permanently ban mohair," she said. "We have been in close dialogue with PETA for several years and fully agree with them on this matter. "As a company we want to act ethically, transparently and responsibly, which includes ethical treatment of animals." Mohair accounts for less than 0.5 per cent of H&M's current fibre output, the sokeswoman said. Recently, a number of luxury brands, including Gucci and Michael Kors, have banned the use of fur, while vegan leather is soaring in popularity, thanks to designers such as Stella McCartney and Australian Cath Wills, of Sans Beast, among others.
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